Maïenga, sports event agency

About Maïenga

Maïenga is an event agency specializing in the development and management of sporting events for individuals and companies.

Specializing in adventure sport, Maïenga organizes the Rallye Aïcha des Gazelles du Maroc, the Bab el Raid, the Cap Femina Aventure and the Gazelles and Men Rally.

Maïenga has always been concerned about its environmental impact and decided to systematically integrate the environment into its actions and management practices. To this end, the agency introduced an environmental management system. In May 2010 this voluntary process led to Maïenga being awarded ISO 14001 certification covering the Rallye Aïcha des Gazelles du Maroc, making it the only ISO certified rally in the world.


In losing their points of reference, the Gazelles discover their true values

Competitors have the freedom to choose their own route: that is the underlying principle of this adventure. The concept of the Rallye Aïcha des Gazelles du Maroc is unique: to win, teams must drive the shortest distance.

Gazelles have to reach a series of checkpoints in the least number of kilometres, rather than in the least amount of time. They can choose to drive around a mountain or cross over it, drive through the dunes or avoid them…

For each leg of the competition they receive a Road Book which provides only the geographic coordinates or headings and distances of the day’s checkpoints and finish line. As the use of GPS is strictly prohibited, they must use compasses, navigational plotters and 1:100,000-scale maps to plot their route and plan their itinerary.

A 100% off-road rally

Each day the teams are spread over 5 routes to prevent them from following each other, which is strictly prohibited. The competition begins at dawn, with successive starts every two minutes, for an average day of 10-13 hours of driving. The rankings are established by adding the teams’ extra kilometres (difference between actual distance driven and the “crow flies” distance) and the penalties earned (converted into kilometres) for any checkpoints they fail to reach.

The Rallye des Gazelles takes place entirely off-road, along a course that is redesigned each year.

Maïenga and the Rallye Aïcha des Gazelles have been officially certified ISO 14001 since 2010




A humanitarian rally raid…

The Cap Fémina Aventure is a humanitarian all-women rally raid taking place in Morocco, designed and run by Maïenga, organizer of the Rallye Aïcha des Gazelles since 1990. Driving a 4×4, Quad or SSV, discover a side of Morocco that visitors rarely get to see with the Cap Fémina Aventure.

The Cap Fémina Aventure is:

…accessible to all women

85% of participants have never done a rally raid before. It is for them that we created the Cap Fémina Aventure! From providing support and guidance for future participants and terrain reconnaissance to the organization of each edition of the event, the level of difficulty is designed to allow every participant to experience an exceptional adventure.

  • 12 memorable days

  • 6 competition legs, following a road book over trails and dunes

  • 3 cultural exchanges with the people of the desert

  • 2 humanitarian actions

  • 1 finish in Marrakech

  • 50 organizers on the terrain




An adventure of challenges

The Bab el Raid is a challenge-based adventure rally that takes place in France, Spain and Morocco. Open to all, it was created with the objective of offering a different sort of event with a friendly atmosphere and an innovative concept.

Organized in partnership with Sup de Co La Rochelle, the Bab el Raid combines adventure competition with a humanitarian cause through Green Day, a participatory action that consists of planting hundreds of date palms in Morocco with the help of the local community.

A rally for everyone

Students, workers and retirees alike take part in the Bab el Raid to discover the arid trails of the Moroccan desert at the wheel of their two-wheel-drive cars, through a roadbook-based competition, fun challenges and unforgettable exchanges with the local populations.

A rally marked by challenges and unforgettable experiences

Your mission:to retain as many points as possible to be declared the winner.

  • Regularity Challenges
    Regularity Challenges by car, based on navigation. With just your road book to help you, you have to find a series of CPs (Checkpoints) and reach the finish line in the ideal time specified by the organizer.

  • Bab Challenges
    Tough Bab Challenges are carried out on foot, calling on your sense of direction, strategy and competitiveness!

  • Desert Challenges
    Desert Challenges may be culinary, cultural or artistic in nature; persistence will be required to avoid penalizing your team!

  • Banco Challenges
    Banco Challenges: the only way to regain points for your team and upset the rankings! You will need a good dose of skill, concentration and daring to stand out.




An off-road rally for mixed teams

The Gazelles and Men Rally is an off-road rally, accessible to all, with 2 vehicle classes: 4×4 and QUAD/SSV. Teams are made up of two men (MEN’S team) or one man and one woman (MIXED team).

This international competition takes place over 8 days in southern Morocco.
The concept is one of a kind: a navigation rally using maps and compasses, without GPS, for a new vision of motorsport: no speed, no stopwatch, just a return to the roots of Adventure.

Discover the pleasure of an adventure without speed, using maps, a compass, a ruler, geographic coordinates and your wits to reach a series of checkpoints set up along predefined off-road routes.
Method, precision, daring, courage, sharing, endurance, perseverance: these are the qualities you will need to win, by reaching a series of checkpoints in the shortest possible distance.

The rankings in each vehicle class (4×4 or QUAD/SSV) are established by adding the teams’ extra kilometres (difference between actual distance driven and the “crow flies” distance) and the penalties earned (converted into kilometres) for any checkpoints they fail to reach and calls for mechanical assistance.

Our concept: 100% original

This competition concept, developed and registered by Maïenga, is the same as that used in the iconic Rallye Aïcha des Gazelles du Maroc.

  • A competition based on navigation, not speed

  • Free to choose their own route, competitors must study the map and the day’s geographical coordinates, analyze the risks and difficulties of the terrain and choose the shortest possible path.

  • They can choose to drive around a mountain or cross over it, drive through the dunes or avoid them.




Cœur de Gazelles non-profit organization

Since 2001, Cœur de Gazelles has brought together a team of men and women dedicated to providing services and support in the areas of health, the environment, job training and creation, and education.

Our actions are built around the logistics and human resources of the different Maïenga sports events taking place in Morocco: the Bab El Raid, the Cap Femina Aventure, the Rallye Aïcha des Gazelles du Marocand theGazelles and Men Rally.

We are dedicated to helping others, and could use your help… If you feel the “Heart of a Gazelle” beating within you, please don’t hesitate to support Cœur de Gazelles and follow our Cœur de Gazelles Facebook page!